Watches

When the Day-Date was released in 1956, Rolex had made numerous attempts to capture the market with more complicated timepieces such as the Ref. 6036, the Ref. 8171, and the Ref. 6062, but it seemed like buyers were not particularly fond of complicated Rolexes. All of that changed when President Dwight D. Eisenhower was spotted wearing one Rolex in particular: a Day-Date. The model has since become known worldwide as ‘The President’ and as a symbol of success and prestige. Simply put, this one stuck. The Day-Date was available for many years on a leather strap with a matching gold buckle, but also on a solid gold bracelet (called a 'President' bracelet), like the example that we have here. The example that we have from circa 1991 features an excellent, unpolished case with a fluted yellow gold bezel, an elegant glossy white dial with applied yellow gold 'Roman' indices, and is equipped with a convenient 'quick-set' date function. The 'President' bracelet matches perfectly and features the desirable signed 'hidden' clasp. Condition: Case: Fantastic and unpolished showing light wear throughout with one small blemish on top right lug. Light 'rosy' patina developing throughout. Bezel: Unpolished, showing matching light wear with no significant damage or blemishes. Dial: Exceptional, seemingly-flawless showing only faint degradation and loss to the Tritium indices. Handset matches beautifully to the naked eye and under UV inspection. Bracelet: Rolex 18k yellow gold President bracelet with 22 links and signed hidden clasp stamped 'S-12.' Unpolished condition showing light wear throughout with light, 'rosy' patina developing throughout. Shows virtually no stretch. Sized for ≈7.2" wrist. Shipping: All watches will be shipped via FedEx Insured Priority Overnight shipping. International shipping will be shipped via FedEx International Priority Express, always fully insured. This service is included in the listed price and will not incur any additional fees. All watches are shipped 1-2 business days after receiving payment confirmation by Chrono24. We are unable to ship watches on Saturday or Sunday. Our Policy: We service or perform necessary maintenance to the extent necessary to all of our watches, unless otherwise noted. All watches are listed and sold running and functioning as intended. Our Guarantee: Through rigorous vetting of each watch offered, we’re able to guarantee authenticity of our pieces. Ultimately, your satisfaction is our mission, as is helping you get YOUR perfect watch. If you have any questions at all, we will get back to you ASAP. Each of our timepieces are vetted, evaluated, authenticated, and approved by our experienced team of experts and watchmakers prior to sale. We guarantee the period-correctness of all components unless otherwise disclosed. We guarantee the authenticity of each watch in perpetuity.

The Rolex Day-Date, introduced in 1956, was the first wristwatch to display the date and day of the week spelled out in full in a window on the dial. It is exclusively made of precious metals, primarily 18k gold or platinum. The Day-Date is often associated with influential figures and has earned the nickname 'The President’s Watch.'