Established in August 2012 and located in the heart of London’s Mayfair, Hedonism is a fine wine and spirits boutique which has already become the most talked about wine project of recent times. The hedonistic way of thinking originated in the early Greek philosophic schools where it was believed that pleasure was the only intrinsic good. However, we firmly believe that there are many things which one should enjoy in life and with the word “hedonism” frequently used in tasting notes wine is certainly one of them. What better name for a shop which stocks the finest and rarest wines and spirits? The UK's best buyers have sourced around 6,500 wines and 3,000 spirits, taking the crème de la crème from each region of the world whilst carefully checking the provenance of every bottle. From classics including the Macallan 1946 Select Reserve, Highland Park 50YO, Ararat Noyan Tapan 70YO and a magnum of Domaine de la Romanée Conti Romanée Conti 1966 to a vast collection of the outrageous and quirky Sine Qua Non, a complete vertical of Masseto, Torbreck The Laird 2006 in a spectacular 27-litre bottle & a whole host of old and rare liqueurs, gins and vodkas. We are also delighted to offer guests the opportunity to sample nearly 50 wines on site using our 5 Enomatic machines. Tasting highlights in the past have included Screaming Eagle 2010, Latour 1996, 2002 and 2008, Lafite-Rothschild 1959 and 2005, Château Rayas 2005, Sine Qua Non Midnight Oil, Atlantis Syrah, B20, Sublime Isolation, Hoodoo Man and The Monkey, Masseto 1994 & 2002, Château d'Yquem 1981, 1983, 1999 and 2001, Gaja Barbaresco 1985 and many more...